While Berner’s songs occupation was getting momentum, he was also making important strides inside the cannabis marketplace.
The good results of Exotikz additional solidified Berner’s status for a savvy entrepreneur having an innate idea of market place trends.
Jimi Devine Published on March 30, 2020 Share Tweet Nothing cannabis-related in the final a decade observed its way into our hearts, blunts and closets quite like Cookies. Even from the earliest times of changeover through the health care Place into the Grownup-use Market, Cookies was by far the most well-branded firm in the cannabis marketplace.
Cookies was also named by Advert Age as among 2021’s best brands in any field—the 1st cannabis brand to generate the record. But 2022 has arguably been Cookies’ ideal calendar year up to now.
Once i interviewed him around the cellular phone, he observed he was someplace you definitely don’t want law enforcement to capture you that has a joint, specially in the event you’re black or brown.
His talent and push have propelled him to a formidable occupation and wealth, together with his current Internet worth approximated at approximately $30 million.
Ten a long time immediately after its namesake genetics took over the cannabis universe, we sit down with Cookie Fam patriarchs Jigga and Berner to obtain the total tale of their accomplishment and the things they prepare following.
“The primary strain Jigga introduced me was the Cherry Kush,” Berner claimed. “It absolutely was hella Specific when I 1st noticed it, it absolutely was remarkable. It was different for me since I realized all of these other rappers didn’t have some thing like that.
As his career flourished, Berner designed strategic investments in real-estate, even more contributing to his Web worth. The Bay Spot, noted for its booming housing market place, provided enough opportunities for valuable investments.
The Bay Place’s property market place, marked by its resilience and steady appreciation, has possible performed an important role in boosting Berner’s In general Web worth.
Berner didn’t just helicopter into his function as weed’s premier berner impresario. He’s labored inside the company and retail trenches like a bartender plus a budtender. He dealt dope within the legacy current market right before groundbreaking the branding of legal cannabis solutions with Cookies.
Was this constantly the system? Or have you just tailored to the very best conditions within the regulatory framework for cannabis and seized opportunities for partnerships and expansion within your brand since they came along?
Berner’s keen company perception allowed him to capitalize to the area’s development, attaining Qualities and securing a secure supply of passive cash flow.
Berner's dedication and understanding of various businesses have propelled him to the higher echelon of your wealthiest rappers, proving how multipurpose and decided he is in pursuing various endeavours.